Waco, Texas, is increasingly embracing global partnerships that enrich its cultural fabric and stimulate economic development. These collaborations are evident in various sectors, from venue management to community events.
Waco Convention Center’s Global Management
In December 2025, the City of Waco entered a 10-year agreement with ASM Global, a leading venue management company, to oversee the Waco Convention Center. This partnership aims to enhance the center’s operations, including event management, sales, marketing, and facility maintenance. By integrating into ASM Global’s extensive network, the Waco Convention Center is poised to attract a diverse array of events, boosting local tourism and economic activity. Read more
Celebrating Cultural Diversity
Waco’s commitment to cultural inclusivity is evident in its vibrant celebrations. Events like Fiesta Patria, commemorating Mexico’s Independence Day, and Hispanic Heritage Month festivities highlight the city’s rich Latinx heritage. These celebrations not only honor cultural traditions but also foster community unity and attract visitors from diverse backgrounds. Learn more
Environmental Initiatives with Global Insights
The Green Communities Conference, held annually at the Waco Convention Center, focuses on sustainability and resilience. Featuring panels on climate anxiety, regenerative agriculture, and building resilient communities, the conference brings together experts to share global insights and strategies. Such events position Waco as a proactive participant in addressing global environmental challenges. Details here
Through these global partnerships and initiatives, Waco continues to evolve as a dynamic city that values cultural diversity and economic growth, enriching the experiences of its residents and visitors alike.